Keeping up with the Kardashians Is Ending. However Their Exploitation of Black Women’s Aesthetics Continues

 

 

 

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- Cady Lang @cadylang

 

 

 

'It’s no secret that they’ve adopted many styles that Black ladies have created and made them extra palatable'

 

 

 

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The inaugural episode of Keeping up with the Kardashians, which debuted on E! in 2007, begins with an irreverent domestic scene. Kim Kardashian, the undisputed protagonist of the show, rummages by means of the fridge as she’s teased by her family for the scale of her posterior.

 

 

 

“I think she’s received a little junk in her trunk,” says Kris Jenner, the family’s matriarch and “momager.” She calls her daughter’s butt “jiggly,” as Kim’s sister Khloé Kardashian chimes in from the kitchen table, “Kim’s always had an ass.”

 

 

 

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That the opener of the watershed reality present-which ends June 10 after 20 seasons-centered on the family’s fixation on Kim’s rear foreshadowed the now-ubiquitous public obsession along with her body, and significantly that specific function of it. This outsize fascination was maybe greatest embodied by her controversial 2014 Paper journal cowl, shot by Jean-Paul Goude, the place her bare backside is flanked by the line, “Break the Internet Kim Kardashian.” On social media and in numerous think pieces, the cover drew comparisons to Saartjie Baartman, the 19th-century South African woman known as the “Hottentot Venus.”

 

 

 

In this problematic comparability lie the troubling roots of the obsession with the Kardashian aesthetic. Baartman was paraded semi-nude, her posterior exhibited as a curio of types for European audiences that might, for a value, contact her physique-a sobering image of the exploitation and degradation that Black ladies and their our bodies have suffered for centuries. By distinction, Kim has explicitly benefitted from her a lot-talked-about figure, tapping into an viewers that sees her as no ordinary white woman, but instead as an exotic and interesting one.

 

 

 

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Read More: Kim Kardashian’s Nude Pictures and Saartjie’s Choice: History’s Downside with Fascinating Bodies

 

 

 

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It’s a vicious culture that valorizes curves on wealthy, racially ambiguous white women, but stigmatizes these traits on Black women; one that performs into a longtime fascination with the aesthetics of Blackness and an unwillingness to have interaction with the ugliness of anti-Black racism at the identical time. And it’s in the Kardashian-Jenner sisters’ wholehearted embrace of this tension that their family has endlessly changed the ways society thinks about bodies and beauty, forging the standards that have outlined the past decade.

 

 

 

Between their loyal viewership on television and massive social media presences (Kim was the most followed person on Instagram in 2015 and currently has the sixth biggest account with 227 million followers), the family blazed a path for a brand new mannequin of superstar: the influencer. Even after Maintaining with the Kardashians ends and the household strikes on to their new deal to create content material for Disney and Hulu, this legacy will remain. The Kardashian-Jenner look is ubiquitous: Closely contoured make-up, dramatically curvy bodies and plumped lips have had cyclical moments of popularity, but they owe a lot of their mainstream favor lately to the wide influence of the sisters.

 

 

 

The ‘exotic’ white girl and cultural appropriation

 

 

 

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Whereas the allure of the “exotic” white lady is as previous as the longtime debates about Cleopatra’s racial background, Kim has pioneered the branding of it as an id, leveraging it for the creation of a trend and beauty empire, leaning into the allure of her fame and endless resources to type a model. A 2018 research by the American Society for Plastic Surgeons found that butt-enhancing procedures had increased by 256% since 2000. From sporting Fulani braids, which have roots in West Africa, and attributing the model to Bo Derek, one other white girl, to the multiple times she’s been called out for sporting Blackface by sporting skin-darkening makeup, Kim is not any stranger to creating deliberate magnificence and magnificence selections that rely on racial performance-then turning around and finding ways to capitalize on it. (Kim has staunchly denied doing Blackface-after she was accused of sporting Blackface for a 2017 KKW Magnificence marketing campaign, she advised the new York Times that she “would obviously by no means wish to offend anybody,” and later changed the photos.) Despite a cultural appropriation scandal ahead of its launch, her shapewear line SKIMS has discovered a robust base of consumers who put their trust in Kim and her hourglass shape to deliver a product that can help their very own curves-or the curves that they get surgically to emulate her.

 

 

 

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Her sisters have all adopted go well with, most notably her youngest sibling, Kylie Jenner, whose dramatic beauty and body evolution in recent seasons peaked with a yr-lengthy denial of getting lip fillers earlier than she copped to having them in a confessional on the show. (In 2019, she sold a majority stake of the company to make-up large Coty for $600 million.) She then parlayed the controversy into promoting her Kylie Lip Kits, a venture that turned into Kylie Cosmetics, a multimillion-dollar cosmetics business. At a beauty surgical procedure clinic in the U.K., inquiries into lip augmentation jumped 70% in 24 hours after the episode aired, whereas the American Society for Plastic Surgeons reported a double-digit improve in lip procedures carried out in 2016, the 12 months after Jenner said she acquired filler.

 

 

 

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The implications of Blackfishing

 

 

 

Perhaps it ought to come as no shock that the term Blackfishing (a portmanteau of Black and catfishing that describes a step beyond cultural appropriation, when individuals alter their look with makeup, cosmetic surgery, filters or digital editing to appear Black) originated on social media in 2018, nicely into the reign of the Kardashian-Jenners’ popularity. Wanna Thompson, the journalist who coined the term whereas elaborating on the phenomenon in a viral Twitter thread of “white ladies cosplaying as Black women” that featured countless Kardashian-Jenner simulacrum, says that the sisters, who have been criticized for acts like claiming that they “started wigs” to sporting grills, have performed a major position in normalizing and even popularizing Blackfishing with pictures of themselves projecting racial ambiguity.

 

 

 

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“They’ve been referred to as out for cultural appropriation for a decade plus now, and it’s no secret that they’ve adopted many types that Black ladies or Black tradition have created and made them more palatable,” Wanna Thompson says, recollecting when Kim wore cornrows and wonder writers dubbed them “boxer braids,” rebranding the longtime protecting type worn by Black girls as a trend impressed by boxers. “Now folks assume they’re copying the Kardashian-Jenners when they gown or do their hair or tan their pores and skin a certain approach.”

 

 

 

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The white mainstream popularization of Black fashion or options by means of Blackfishing, much of which has been perpetuated by the Kardashians and Jenners, presents a sobering paradox: whereas it exhibits that beauty and body requirements are shifting as they’ve all the time finished, this variation comes by way of white ladies, in the end to the detriment of Black girls. The shape an individual is born with is nothing to evaluate, but Kim and different white ladies with curves like hers aren’t subjected to the centuries-long objectification, hypersexualization and disdain that Black women have confronted for their bodies. On this, the Kardashian-Jenner sisters’ affect is tip-to-toe: while Black ladies like Florence “Flo-Jo” Griffith-Joyner have been topic to racist and classist stereotypes for sporting elaborate nail art and acrylics-lengthy markers of Black women’s fashion and self-expression-Kylie was hailed for launching an innovative pattern when she started showing off her nail artwork on social media.

 

 

 

“It makes beauty standards adhere to whiteness even more closely,” says Ayanna Thompson, the author of Blackface. ” What’s the most desirable factor: an attractive white girl who can look stunning even when she’s making an attempt to look Black? “Because it’s like, ‘She’s so stunning, as a result of she’s white, even when she places on the Blackface.’ It leaves Black girls at the lowest rung of desirability.

 

 

 

Some have steered that the sisters have strategically tried to distance themselves from accusations of appropriation and Blackfishing by means of their personal relationships and even advocacy work. As Allison P. Davis wrote in Vulture when Kim and Kanye West’s marriage ended, the Kardashian sisters’ “relationships with Black men, and the multiracial children they'd with them, appeared to offer some kind of cultural cover for his or her appropriation.”

 

 

 

Efficiency and profit

 

 

 

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It’s the performative but relatively ephemeral space of social media, the place a controversial picture will be rapidly posted then deleted, that Ayanna Thompson argues has provided an surroundings especially ripe for the Kardashian-Jenner sisters-with their mixed social media viewers of 771 million followers-to experiment with racial performance by way of Blackfishing, which Ayanna Thompson sees as following within the racist tradition of Blackface minstrelsy.

 

 

 

Whereas she’s quick to point out that the appropriation and efficiency of Blackness is nothing new, she explains that what is new are the methods of broadcasting and advertising and marketing it-something that the Kardashian-Jenners have achieved exceptionally well and to an immense revenue. If you liked this article and also you would like to receive more info about tits huge boat pictures please visit the web site.

 

 

 

In September 2020, the identical month the Kardashian-Jenners announced that the series was ending, Forbes estimated the family’s collective wealth at $2 billion; on the time, Forbes also estimated that Kim made only 20% of her yearly revenue that year from showing on the present. The influence and incomes potential of the Kardashian-Jenners is poised for a powerful future regardless of their tv work, because of their multiple manufacturers, savvy social media use and well-established cultural presence.

 

 

 

Ayanna Thompson points to their white privilege, which allows them to adopt Black aesthetics without having to dwell the Black experience, as a driving power behind their contributions to a brand new magnificence ideally suited for the mainstream. That I can like these things, which we may want to denigrate, but I don’t have to stay there. “That’s the ultimate power of whiteness, right? “There’s a reason why they’ve accomplished this and why they have made money on this,” she says.